Become known. Build confidence. Be the firm they choose.
You’ve put work into the website, we’re creating and posting your short social videos on Instagram, Facebook and LinkedIn, and your team is sharing its own advice posts too. The next step is to bring it all together around what makes Cramp & Mullaney yours: the solicitors, the way you explain things and the experience clients have at Eastbourne and Battle.
I call this The Familiar Firm. Before someone needs a solicitor, let’s help them get to know yours. Real films, useful conversations and connected website content give people a feel for your team, how you explain things and what it would be like to work with you. When they are ready to enquire, Cramp & Mullaney should already feel familiar.
The Familiar Firm follows three steps: become known, earn trust and help the right people choose you. First we need to get the right people onto your website. Then we need to answer their questions and help them feel comfortable with your firm. By the time they enquire, your team should have a much better starting point for the conversation.
“Could this firm help me?”
Instagram, Facebook, search and short videos bring people into contact with Cramp & Mullaney and point them towards a relevant page on the website.
Our part: the short videos we create and post across Instagram, Facebook and LinkedIn, plus the proposed films and podcast clips. Your team’s own Facebook advice posts support the same subjects.
Next step → Visit the right service page.
“Do I trust these people with my situation?”
The website does the reassuring: clear service information, useful blogs, answers to common questions and real videos of the solicitors and offices.
Our part: films that introduce your team and a longer podcast that demonstrates how you explain things. We connect those assets to the relevant website content.
Next step → Make an informed enquiry.
“What happens next, and can we get started?”
Your team responds, understands the matter, explains the process and fees, follows up and helps the right person become a client, subject to your normal checks.
Your part: the human conversation and professional judgement that take an enquiry through to an agreed instruction.
Result → A new client and work agreed.
That’s why I’m recommending we join up the website and social content. Getting someone onto the website is the first step. The information and real people they find there need to give them the confidence to call.
40% / 45% / 15% is Double Media’s illustrative model of the relative heavy lifting across the journey. These are not measured conversion rates, budget allocations or guaranteed outcomes.
Video-led blog writing is available as the optional £200 + VAT monthly service below. Wider website copy, SEO and enquiry handling are shown to explain the whole journey and are outside the video packages. The focused review of existing analytics is included within the agreed planning time, subject to access.
AI can help with the preparation. Your solicitors bring the judgement, experience and accountability. Your marketing should make it easy for someone to see both: a firm that works efficiently and people they feel comfortable speaking to.
When someone is comparing firms, similar-looking advice only takes them so far. Hearing your solicitor explain a concern, seeing the offices and knowing what happens next gives them something specific to judge you on.
Our quarterly review of Search Console and Google Analytics will guide pre-production, alongside your priorities and client questions. This proposal builds on our existing snippets and posting service across Instagram, Facebook and LinkedIn. The new films and podcast are additional services, with the full scope and quarterly prices set out below.
The website and social pages already give people information. I’d now make it easier to see why they should have that conversation with your team.
Use it to organise ideas, suggest a first draft or help turn approved information into a post. A solicitor still needs to check the detail and make sure it sounds like your firm. That is a useful supporting role.
Generated words and images cannot document your actual offices, show how a real solicitor responds in a conversation or substantiate a client’s experience. We need to capture those things with your people. They are specific to Cramp & Mullaney.
Film the people clients will speak to. Let them explain things in their own words. Show both practices and make the first appointment feel familiar. Another firm can publish a post on the same subject; it cannot give people the same introduction to your team.
| Area | Now | Where we need to be | Included investment |
|---|---|---|---|
| First impressions | Consistent branded legal explainers and Reels already provide a useful foundation. | A premium monthly film that shows the team, the environment and the experience of working with you. | Production • £3,200 + VAT/quarter |
| People & place | Both Eastbourne and Battle are established parts of your website presence. | One planned filming day across both practices creates a shared bank of footage for three distinct films. | Included in production |
| Depth | Useful subjects appear in short posts and Reels; the linked website also provides written information. | One focused solicitor conversation each quarter, edited into a longer YouTube episode and integrated into the website. | Podcast • £2,300 + VAT/quarter |
| Consistency | A mix of educational posts and Reels is visible. Internal planning and performance data have not been reviewed. | Three monthly film releases plus 15 podcast clips spread across the quarter. | Combined • £5,500 + VAT/quarter |
| Journey to enquiry | The profile and website already signpost enquiries and consultations. | Give each film and episode a relevant next step, leading viewers towards the appropriate service or enquiry page. | Built into the content approach |
We reviewed the public Cramp & Mullaney website and Instagram profile on 12 October 2026. The social grid has a consistent green and cream identity, with topics including shareholder disputes, landlord possession, divorce finances, mediation and debt recovery. The website presents services, people, reviews and written information. This is a public-content review, not a performance audit; reach, watch time, leads and conversion data were not supplied. Proposed benefits are objectives, not guaranteed results. Visible subjects also include Form E. Website content includes FAQs/blog information and consultation routes, with Eastbourne and Battle offices named.
The Facebook page makes it clear you’re in Eastbourne and Battle, and the free 15-minute call gives people a clear next step. I’d keep the question-led approach in these recent posts:
The subjects are useful. What I’d change is the presentation: the first two posts use almost the same four-panel layout and finish with the same offer, reviews and contact details. I’d simplify the graphics, make the text easier to read on a phone and bring your people into more of the content. We also need to keep the review figures consistent; one caption refers to September while the cover shows October.
I’d keep building on short solicitor explainers. They give people a chance to hear from the person they might actually speak to, which is a useful addition to the written advice.
Public Facebook sample and previously reviewed Instagram/website, 12 October 2026. Content observations, not a performance audit. We produce your Instagram feed posts; your team produces the Facebook posts discussed here. The additional production and working arrangement below are our recommendations.
A written introduction can tell someone you’re approachable. A real film lets them hear your tone, see the offices and form their own impression. That’s why I’d start with the team, the first appointment and one service you want to grow.
We’ll plan three films together and shoot them across both Eastbourne and Battle in one full day. That keeps the time commitment manageable for your team and gives us a film to release each month.
Before we choose the quarter’s content, we’ll review your Google Search Console and Google Analytics data alongside the services you want to grow and the questions your solicitors hear from clients. That gives our pre-production a clear starting point.
Search Console helps us understand the search queries your website appears for, which pages attract clicks and where there may be useful subjects to develop. We’ll look for questions relevant to your services, rather than simply chasing the highest search volume.
Google Analytics helps us see which pages people visit, how they engage and which routes lead towards contact. Where enquiry tracking is correctly configured, we can use those recorded actions too. We’ll check what the data can reliably tell us before drawing conclusions.
We’ll agree the priority topics, the solicitor best placed to explain each one and what the viewer should do next. Those decisions will shape the three film concepts, storyboards, podcast questions, planned clip themes and the relevant website pages we link to. Every creative decision starts with a reason for making that content.
For example, if the data points to interest in a wills question that your team regularly hears, we can build a film or podcast discussion around it and link the shorter clips back to the relevant wills page. That is an illustration, not a finding from your accounts.
The focused quarterly review of existing data is included within the agreed half-day of pre-production and storyboarding, with no change to the quoted price or time allocation. We’ll need read access or suitable exports before planning begins. Account setup, tracking repairs and a full SEO audit would be agreed separately. If the data is limited, we’ll say so and use client questions and your business priorities to guide the brief.
These are the total production allocations per quarter, covering all three films. Billed quarterly.
Introduce the solicitors and show both offices, so people can get a feel for who they’ll be speaking to.
Walk people through the first call or appointment. Explain what to expect and what they might need to bring.
Choose a service you want to focus on and let the solicitor explain how they help. We’ll agree the subject with you beforehand.
A polished paragraph tells people what you know. A real conversation lets them hear how you explain it, follow a question and make a complicated subject understandable. We’ll use the search and website findings to prepare the topics with you, then give one solicitor room to speak naturally.
The longer episode sits on YouTube and your website. The 15 shorter clips give people different ways into that conversation throughout the quarter.
One Cramp & Mullaney solicitor.
One hour of filming.
Three days of editing.
I’d bring one of your solicitors into our Heathfield studio for an hour and talk through the questions they hear most often. It should feel like a helpful conversation, with space to explain things properly.
Edited for YouTube and integrated into your website. The one-hour session is recording time; the finished episode length will depend on the conversation.
Turn the strongest moments into individual clips. A proposed rhythm of five per month keeps the conversation working across the quarter.
Three editing days per quarter cover the episode and 15 clips. Website integration requires access or coordination with your website team. Billed quarterly.
Topics agreed together. Your solicitor approves legal accuracy before release.
This is what makes The Familiar Firm one joined-up approach: the films, podcast, website and social pages introduce the same people, answer the same questions and lead towards the same next step.
Someone sees your solicitor on Instagram or reads your Facebook post. They visit the website to find out more. The same person, subject and advice should be waiting for them there, with a straightforward way to get in touch.
We’ll plan the social videos we post across Instagram, Facebook and LinkedIn and your team’s own Facebook posts around agreed priorities. The monthly films and podcast clips bring your solicitors into those conversations.
A wills clip should lead to the wills page. The longer podcast gives people more detail, while relevant films help them get to know the team. We’ll agree where the assets belong with your website team.
The consultation wording, office details and contact instructions should agree across the channels. People should know who they’re contacting and what to expect.
Your team’s Facebook post raises a common wills question. Our Instagram content and a podcast clip let a solicitor explain it. The relevant link takes someone to your wills page, where they can watch the fuller conversation and find out how to contact you. The film helps them recognise the person and the office before they arrive.
We agree the topic and legal wording with you. Each piece adds something useful, with a clear connection to the next.
The same solicitors appear across the content and website. Over time, people have more chances to recognise them and understand how they work. That is the consistent, personal presence we want to build for Cramp & Mullaney.
Where tracking is available, we’ll review what people watch, visits to the relevant service pages and enquiries we can link back to the content. We’ll use that, alongside the questions your team hears, to shape the next quarter. Any new tracking setup is agreed separately.
Podcast embedding is included, subject to access or coordination with your website team. Wider website repairs, new page builds, SEO, advertising and extra social management need a separate scope. The aim is a joined-up client experience; enquiry growth is an objective, not a guaranteed result.
I’ve included nine films below so you can judge the quality for yourselves, along with examples of our full podcasts and shorter clips.
A longer conversation, presented here as an example of our podcast production.
Watch episode ↗Browse channel ↗The CEO of Publicis Connected Media UK discusses running a 4,000-person business.
Watch episode ↗Browse channel ↗This Healthy Homeopathy clip shows how a moment from a longer conversation can stand on its own in the feed.
For Cramp & Mullaney, we would select 15 clear, useful moments from your quarterly recording, giving each clip a focused subject and a reason to watch.
1 recording → 1 episode + 15 clipsIf Instagram limits embedded playback, use the link to watch the original post.
Britton and Time Solicitors / “Is That Legal?”
An example of a law firm using longer conversations to make its expertise more visible.
For Cramp & Mullaney, I’d build the format around your solicitors and the questions your clients bring to you. It needs to sound like your firm.
Competitor reference • not produced by Double MediaWe already create your short social videos and post them on Instagram, Facebook and LinkedIn. Your team also creates its own Facebook advice posts. Here’s how I’d build on that arrangement, with clear responsibility for each part.
| Service | Who handles it | What’s included | Fee |
|---|---|---|---|
| Existing snippets + posting | Double Media | Short snippet videos and posting them on Instagram, Facebook and LinkedIn, within the existing agreed scope. | £200 + VAT/month when both proposed production packages are agreed; reduced from the current £300 fee. |
| Your own advice and firm updates | Cramp & Mullaney | Your in-house Facebook advice posts, team updates and legal expertise, planned alongside our content. | Handled by your team |
| Three premium films | Double Media | Total per quarter: half-day planning and storyboarding including the focused data review, one filming day across both practices and three editing days. | £3,200 + VAT/quarter |
| Podcast + 15 clips | Double Media | One hour recording with one solicitor; three editing days for one longer YouTube/website episode and 15 clips. Studio availability expected from 26 October 2026 onwards. | £2,300 + VAT/quarter |
| Video-led blogs · optional | Double Media | Turn agreed video and podcast topics into useful blog articles with a relevant video, service-page link and enquiry next step. Article volume and website publishing arrangements agreed before starting. | Additional £200 + VAT/month |
| Legal approval and enquiries | Cramp & Mullaney | Final approval of legal accuracy, offers and permissions. Your solicitors handle enquiries and client matters. | Handled by your team |
| Website integration and access | Shared | We coordinate the podcast embed via agreed access or your website team. You provide Search Console/Analytics access or exports; YouTube upload ownership is agreed. | Podcast embedding included; wider website work separately scoped |
We’ll agree the dates around your team, get the filming done and have the content ready to release across the quarter.
Choose three film concepts and one podcast topic. Confirm both-office logistics and solicitor availability.
Half a day of film planning, one day across both practices and a separate one-hour studio podcast session.
Three editing days for production films, plus three for the podcast and clips. Review content and legal accuracy.
+ 5 podcast clips
+ 5 podcast clips
+ 5 podcast clips
Illustrative release rhythm. The full podcast goes onto YouTube and your website once approved. Studio recording is planned from expected availability on 26 October 2026 onwards. Under the proposed working split, your team approves legal accuracy and creates its own Facebook advice posts. We create and post the agreed snippets across Instagram, Facebook and LinkedIn within the monthly service. We coordinate the website episode via agreed access; release arrangements for additional formats are agreed together.
To put The Familiar Firm into practice, I recommend both production services because they do different jobs. The monthly films introduce your people and practices; the podcast gives your expertise more depth and supplies regular clips. Together, they give the website and social plan the real material it needs. You can also choose either service on its own.
3 premium films + 1 podcast episode + 15 short-form clips
£1,833.33 + VAT monthly equivalent
Monthly equivalent is for comparison only.We currently charge £300 for your short snippet videos and posting them across Instagram, Facebook and LinkedIn. If you go ahead with both the premium film and quarterly podcast packages, we’ll reduce that to £200 + VAT per month, keeping the existing agreed snippets and posting scope.
This reduced rate is conditional on agreeing both proposed production packages. The new production fees do not replace the monthly social fee. No extra snippet volume is implied.
This strengthens the trust-building stage of The Familiar Firm, the middle 45% of our planning model. Once a video has caught someone’s attention, give them a useful article to click through to: the question explained, the relevant video alongside it and a clear next step if they need help.
We’ll take the agreed film and podcast topics and turn them into blog content for your website, shaped by the Search Console and Analytics review. Your solicitors approve the legal detail. Each article gives the social content a relevant page to link to and helps keep the website and social plan working together.
Additional £200 + VAT per month. Article volume, review process and website publishing arrangements will be agreed before starting. This is content writing, not a full SEO or website maintenance service.
| Your plan | New production / quarter | Ongoing services / month | Total across three months |
|---|---|---|---|
| Both production packages + snippets and posting | £5,500 + VAT | £200 + VAT | £6,100 + VAT |
| Both packages + snippets and posting + optional blogs | £5,500 + VAT | £400 + VAT (£200 social + £200 blogs) | £6,700 + VAT |
Three-month totals combine the quarterly production fee with three months of the stated monthly services. They do not change the billing schedule: production is billed quarterly; the ongoing services are priced monthly. The optional blog service is an additional choice, not a condition of the social fee reduction.